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~isPartOf:"The PDMA handbook of new product development"
~person:"Hultink, Erik J."
~subject:"B-to-B-Marketing"
~subject:"USA"
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Betriebliches Informationssystem
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Hultink, Erik J.
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The PDMA handbook of new product development
European journal of innovation management : EJIM
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Developing intelligent products
Rijsdijk, Serge A.
;
Hultink, Erik J.
- In:
The PDMA handbook of new product development
,
(pp. 297-309)
.
2013
Persistent link: https://www.econbiz.de/10009710748
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