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~isPartOf:"The Prentice-Hall series in marketing"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~person:"Skiera, Bernd"
~subject:"Market research"
~subject:"Social Marketing"
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Kotler, Philip
Malhotra, Naresh K.
Skiera, Bernd
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The Prentice-Hall series in marketing
Review of marketing research
11
SAGE library in marketing
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Fundamentals of marketing research ; Vol. 1
3
Review of Marketing Research Ser.
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Fundamentals of marketing research ; Vol. 6
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Legends in marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Always learning
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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Emerald insight
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European journal of operational research : EJOR
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Finanzwirtschaftliche Information, Anreizgestaltung und Kontrolle : [Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. im Jahre 2002 in München]
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Fundamentals of marketing research ; Vol. 4
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Harvard business review : HBR
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International journal of electronic commerce : IJEC
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International marketing review
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Internet
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Journal of business research : JBR
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Journal of business-to-business marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
1
Nonprofit marketing : sectoral applications
1
Pearson always learning
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Prentice-Hall international editions
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Review of marketing research , 4
1
The SAGE handbook of social marketing
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The handbook of marketing research : uses, misuses, and future advances
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The nature and scope of marketing research
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Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
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