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~isPartOf:"The Prentice-Hall series in marketing"
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The Prentice-Hall series in marketing
Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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European journal of marketing : EJM
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Journal of marketing management : MM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Springer eBook Collection
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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Business horizons
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The marketing review
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Asia Pacific journal of marketing and logistics
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International marketing review
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Journal of advertising research
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Journal of global marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of marketing research : JMR
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International journal of technology marketing : IJTMkt
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The journal of product & brand management
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Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
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Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
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Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
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Cogent business & management
35
Journal of business ethics : JOBE
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Competitive marketing strategy
Czepiel, John A.
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1992
Persistent link: https://www.econbiz.de/10013474712
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Principles of marketing
Kotler, Philip
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1986
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3. ed
Persistent link: https://www.econbiz.de/10000696917
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