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~isPartOf:"The ROI of pricing : measuring the impact and making the business case"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Preismanagement"
~subject:"Theorie"
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Business-to-business marketing
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Liozu, Stephan M.
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The ROI of pricing : measuring the impact and making the business case
Industrial marketing management : the international journal for industrial and high-tech firms
609
The journal of business & industrial marketing
235
Journal of business-to-business marketing
127
Journal of business research : JBR
100
SpringerLink / Bücher
72
Handbook of business-to-business marketing
35
Journal of marketing
33
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
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Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Springer eBook Collection / Business and Economics
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Europäische Hochschulschriften / 5
14
Journal of customer behaviour
13
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
essentials
12
Business-to-Business-Marketing
11
Gabler Edition Wissenschaft / Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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Making the case for value-based pricing software in B2B markets
Arnold, Ed
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 161-174)
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2014
Persistent link: https://www.econbiz.de/10010240055
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Making the business case for value-based pricing investments
Liozu, Stephan M.
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 84-92)
.
2014
Persistent link: https://www.econbiz.de/10010240069
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