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~isPartOf:"The ROI of pricing : measuring the impact and making the business case"
~subject:"Preismanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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Preismanagement
Pricing strategy
14
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10
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Liozu, Stephan M.
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1
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The ROI of pricing : measuring the impact and making the business case
The Oxford handbook of pricing management
51
Innovation in pricing : contemporary theories and best practices
43
Handbook of pricing research in marketing
22
Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
18
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
15
Pricing decisions in the euro area : how firms set prices and why
15
Pricing tactics, strategies, and outcomes ; Vol. 2
8
Pricing-Forschung in Deutschland
8
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
7
Harvard business review on pricing
7
Ihr Weg zur Pricing Excellence
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
6
Marketing-mix strategies - distribution strategy and pricing strategy
6
Network economics for Next Generation Networks : 6th International Workshop on Internet Charging and QoS Technologies, ICQT 2009, Aachen, Germany, May 11-15, 2009 ; proceedings
6
Pricing perspectives : marketing and management implications of new theories and applications
6
Visionary pricing : reflections and advances in honor of Dan Nimer
6
Annals of operations research ; 226
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
5
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
5
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
Pricing behaviour and non-price characteristics in the airline industry
5
Progress toward liberalization of the postal and delivery sector
5
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
5
Channel strategies and marketing mix in a connected world
4
Diffusion of new regulatory approaches in the postal sector : papers presented at the 4. Königswinter Seminar, Königswinter, 23 - 25 October 1996
4
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
Handbook of worldwide postal reform
4
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
4
IT-Outsourcing in der Praxis : Strategien, Projektmanagement, Wirtschaftlichkeit
4
Innovative supply chain optimization models with multiple uncertainty factors
4
International marketing ; Vol. 2
4
LISS 2012 ; Vol. 1
4
Lehrbuch
4
Multi-modal competition and the future of mail
4
Pricing tactics, strategies, and outcomes ; Vol. 1
4
Progress in the competitive agenda in the postal and delivery sector
4
Springer-Lehrbuch
4
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ECONIS (ZBW)
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1
Interview with a pricing leader : Robert Smith, Director of Corporate Pricing for Eastman Chemical
Smith, Robert
;
Liozu, Stephan M.
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 190-196)
.
2014
Persistent link: https://www.econbiz.de/10010240046
Saved in:
2
ROI and the impact of pricing : the state of the profession
Liozu, Stephan M.
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 197-208)
.
2014
Persistent link: https://www.econbiz.de/10010240052
Saved in:
3
Translating pricing-software-enabled capabilities to meaningful financial impacts
Zawada, Craig
;
Collins, Jeffery
;
Fuehne, Doug
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 175-189)
.
2014
Persistent link: https://www.econbiz.de/10010240054
Saved in:
4
Making the case for value-based pricing software in B2B markets
Arnold, Ed
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 161-174)
.
2014
Persistent link: https://www.econbiz.de/10010240055
Saved in:
5
Allocating pricing resources with a more strategic ROI calculation
Dvorin, David
;
Lennon, Vernon
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 150-160)
.
2014
Persistent link: https://www.econbiz.de/10010240058
Saved in:
6
Case study on break-even analysis
Indounas, Kostis
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 142-149)
.
2014
Persistent link: https://www.econbiz.de/10010240059
Saved in:
7
Illuminating value capture with return on pricing investment
Sodhi, Navdeep
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 133-141)
.
2014
Persistent link: https://www.econbiz.de/10010240063
Saved in:
8
The power and impact of quick wins
Liouzu, Stephan M.
;
Chenal, Mathias
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 124-132)
.
2014
Persistent link: https://www.econbiz.de/10010240064
Saved in:
9
Using VOC to ensure product launch success : a case study showing how one firm prevented a launch misfire
Trevenen, Linda
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 116-123)
.
2014
Persistent link: https://www.econbiz.de/10010240066
Saved in:
10
Evaluating the impact of pricing actions to drive further actions
Ruggiero, Antonio
;
Haedt, Jered
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 93-115)
.
2014
Persistent link: https://www.econbiz.de/10010240067
Saved in:
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