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~isPartOf:"The Rand journal of economics"
~subject:"Direktmarketing"
~subject:"Marketing management"
~subject:"Theory"
~subject:"Werbepsychologie"
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The Rand journal of economics
Handbook of research on effective advertising strategies in the social media age
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Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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A master class in brand planning : the timeless works of Stephen King
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Leitfaden Online-Marketing ; [Bd. 1]
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Advances in applied microeconomics : a research annual
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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American journal of agricultural economics
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Managing buzz
Campbell, Arthur
;
Mayzlin, Dina
;
Shin, Jiwoong
- In:
The Rand journal of economics
48
(
2017
)
1
,
pp. 203-229
Persistent link: https://www.econbiz.de/10011665528
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2
Advertising and attachment : exploiting loss aversion through prepurchase information
Karle, Heiko
;
Schumacher, Heiner
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 927-948
Persistent link: https://www.econbiz.de/10011946965
Saved in:
3
Advertising as a search deterrent
Wang, Chengsi
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 949-971
Persistent link: https://www.econbiz.de/10011946966
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