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~isPartOf:"The Routledge companion to business in Africa"
~subject:"Brand image"
~type_genre:"Book section"
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Consumer behaviour
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Ogwo, Ogwo E.
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Okpara, Gazie S.
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Oumlil, A. Ben
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The Routledge companion to business in Africa
Brand management ; Vol. 3
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
5
Consumer brand relationships : meaning, measuring, managing
5
Psychology of branding
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Brand management ; Vol. 1
4
Brand management ; Vol. 4
4
Country of origin effect : looking back and moving forward
4
Cross-cultural and critical perspectives on brands
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Handbook on brand and experience management
3
International marketing ; Vol. 2
3
Marketing in the new global order : challenges and opportunities
3
Marketing-mix strategies - product strategy and promotion strategy
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Strong brands, strong relationships
3
The evolution of brands : from signals of quality to storehouses of trust
3
Aufbruch : Ingredient Branding schafft Werte
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Brands : interdisciplinary perspectives
2
Challenges and trends in modern banking
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Corporate brand and corporate reputation
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Handbook of research on applied AI for international business and marketing applications
2
Handbook on cross-cultural marketing
2
International marketing and the country of origin effect : the global impact of 'Made in Italy'
2
Kellogg on marketing
2
Luxury marketing : a challenge for theory and practice
2
Marketing accountability for marketing and non-marketing outcomes
2
Marketing performativity : theories, practices and devices
2
Marketing theory and applications ; 2012=Vol. 23
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
AI-driven intelligent models for business excellence
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Pro-foreign consumption phenomenon in Africa : insights from Nigeria
Ogwo, Ogwo E.
;
Okpara, Gazie S.
- In:
The Routledge companion to business in Africa
,
(pp. 127-145)
.
2015
Persistent link: https://www.econbiz.de/10010393201
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2
African consumers and country-of-origin influence : evidence from Morocco
Oumlil, A. Ben
- In:
The Routledge companion to business in Africa
,
(pp. 117-126)
.
2015
Persistent link: https://www.econbiz.de/10010393202
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