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~isPartOf:"The Routledge companion to contemporary brand management"
~person:"Graham, Johnny"
~source:"econis"
~subject:"Business-to-business marketing"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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The Routledge companion to contemporary brand management
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Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
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