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~isPartOf:"The Routledge companion to nonprofit marketing"
~language:"eng"
~person:"Mottner, Sandra"
~person:"Weinberg, Charles B."
~subject:"Brand management"
~subject:"Portfolio selection"
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The Routledge companion to nonprofit marketing
Arts marketing : an international journal ; AM
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Marketing strategies and portfolio analyses
Krug, Kersti
;
Weinberg, Charles B.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 75-91)
.
2008
Persistent link: https://www.econbiz.de/10003592595
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