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~isPartOf:"The SAGE handbook of marketing theory"
~person:"Jones, D. G. Brian"
~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~type_genre:"Book section"
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Jones, D. G. Brian
Malhotra, Naresh K.
Shaw, Eric H.
McLean, Paula A.
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The SAGE handbook of marketing theory
History of marketing thought ; Volume 1
4
History of marketing thought ; Volume 2
3
Fundamentals of marketing research ; Vol. 1
2
History of marketing thought ; Volume 3
2
Critical marketing : issues in contemporary marketing
1
Fundamentals of marketing research ; Vol. 6
1
Historical research in marketing management
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of nonprofit marketing
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
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The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
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2
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
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