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~isPartOf:"The Sage handbook of advertising"
~language:"eng"
~subject:"Advertising"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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The Sage handbook of advertising
Advertising in developing and emerging countries : the economic, political and social context
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The advertising handbook
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The advertising and consumer culture reader
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Advancing research on projects and temporary organizations
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International marketing ; Vol. 2
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Profiting from diversity : the business advantages and the obstacles to achieving diversity
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The Routledge companion to marketing and feminism
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Theoretical and empirical perspectives in critical marketing studies
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Advertising creativity : balancing surprise and regulatory
Goldenberg, Jacob
;
Mazursky, David
- In:
The Sage handbook of advertising
,
(pp. 283-298)
.
2007
Persistent link: https://www.econbiz.de/10003570496
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