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~isPartOf:"The Sage handbook of advertising"
~person:"Goldenberg, Jacob"
~person:"Mazursky, David"
~subject:"Advertising"
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The Sage handbook of advertising
Journal of advertising : official publication of the American Academy of Advertising
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Advertising creativity : balancing surprise and regulatory
Goldenberg, Jacob
;
Mazursky, David
- In:
The Sage handbook of advertising
,
(pp. 283-298)
.
2007
Persistent link: https://www.econbiz.de/10003570496
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