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~isPartOf:"The Sage handbook of advertising"
~person:"Milyo, Jeffrey"
~person:"Petty, Ross D."
~person:"Schwarz, Torsten"
~person:"Tremblay, Victor J."
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The Sage handbook of advertising
Contemporary economic policy : a journal of Western Economic Association International
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Journal of historical research in marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of advertising : official publication of the American Academy of Advertising
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Leitfaden Online-Marketing ; [Bd. 1]
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Advertising regulation
Richards, Jef I.
;
Petty, Ross D.
- In:
The Sage handbook of advertising
,
(pp. 383-397)
.
2007
Persistent link: https://www.econbiz.de/10003570567
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