Medal-Bartual, Amparo; Garcia-Martin, Constantino-Jose; … - In: The Service Industries Journal 32 (2012) 15, pp. 2421-2434
Spain has over 1000 franchises with more than 65,700 establishments in a wide range of economic sectors and a global turnover of over €19,000 million (2011). These figures confirm the importance of franchises in the Spanish economy. Consequently, an understanding of the economic and technical...