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~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~subject:"Dienstleistungsqualität"
~type:"article"
~type_genre:"Aufsatz im Buch"
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
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Brand research : [an outcome of the second International Conference on Brand Management]
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Business strategies : types, benefits and effects on firm performance
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Enhancing knowledge development in marketing ; Vol. 21
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Grundlagen des After Sales Marketing
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Handbook of research on customer engagement
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Handbook of research on global business opportunities
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Kulturmarketing
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Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
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Marketing in the cyber era : strategies and emerging trends
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Marketing in the new global order : challenges and opportunities
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New orientations and developments : business communication research and teaching working papers
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Schriftenreihe im Tourismus : Beiträge zu Themen der Tourismuswirtschaft
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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Services marketing cases in emerging markets : an asian perspective
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Online service failure and recovery strategies : examining the influences of user-generated content
Ayertey, Samuel
;
Ranfagni, Silvia
;
Okafor, Sebastian
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 243-271)
.
2021
Persistent link: https://www.econbiz.de/10012607410
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Leveraging EWOM on service failure recovery strategy : an insight into the brand perspective
Ranfagni, Silvia
;
Ozuem, Wilson
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 397-422)
.
2021
Persistent link: https://www.econbiz.de/10012607451
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