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~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Psychology & Marketing
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
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Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
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