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~isPartOf:"The brand challenge : adapting branding to sectorial imperatives"
~person:"Han, Heesup"
~person:"Laitenberger, Ulrich"
~person:"McGuire, Kelly A."
~person:"O'Neill, John"
~person:"Stomper, Alex"
~person:"Vives, Aldric"
~subject:"1998-2005"
~subject:"Firm performance"
~subject:"Markenführung"
~subject:"Preismanagement"
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1998-2005
Firm performance
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Han, Heesup
Laitenberger, Ulrich
McGuire, Kelly A.
O'Neill, John
Stomper, Alex
Vives, Aldric
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The brand challenge : adapting branding to sectorial imperatives
International journal of contemporary hospitality management
4
Tourism economics : the business and finance of tourism and recreation
4
ZEW discussion papers
4
Journal of revenue and pricing management
3
DICE discussion paper
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International journal of hospitality management
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Journal of vacation marketing
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The Cornell hospitality quarterly
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The review of financial studies
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Cornell hospitality quarterly : CQ
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Discussion paper / Centre for Economic Policy Research
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Handbook of hospitality strategic management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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NBER working paper series
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Wiley and SAS Business Ser.
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Wiley and SAS Business Series
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Working paper / National Bureau of Economic Research, Inc.
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ZEW - Centre for European Economic Research Discussion Paper
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Research advances in the building of hotel brands
O'Neill, John
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 253-270)
.
2015
Persistent link: https://www.econbiz.de/10010431231
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