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~isPartOf:"The brand challenge : adapting branding to sectorial imperatives"
~person:"O'Neill, John"
~person:"Vives, Aldric"
~subject:"Firm performance"
~subject:"Markenführung"
~subject:"Preismanagement"
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O'Neill, John
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The brand challenge : adapting branding to sectorial imperatives
Tourism economics : the business and finance of tourism and recreation
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International journal of contemporary hospitality management
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The Cornell hospitality quarterly
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Cornell hospitality quarterly : CQ
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Handbook of hospitality strategic management
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Journal of vacation marketing
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Research advances in the building of hotel brands
O'Neill, John
- In:
The brand challenge : adapting branding to sectorial …
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(pp. 253-270)
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2015
Persistent link: https://www.econbiz.de/10010431231
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