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~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~language:"eng"
~subject:"Television advertising"
~subject:"Television programme"
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Journal of advertising research
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JMM : the international journal on media management
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Journal of advertising : official publication of the American Academy of Advertising
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Consortium of development studies in Southeast Asia : (CDSSEA) : publication series
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Handbook of research on managerial practices and disruptive innovation in Asia
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International journal on media management : JMM
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
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