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~isPartOf:"The connected customer : the changing nature of consumer and business markets"
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The connected customer : the changing nature of consumer and business markets
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
ERIM report series research in management
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Journal of marketing
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ERIM Report Series Research in Management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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MSI reports : working paper series
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Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Services management : an integrated approach
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Handbook of research on new product development
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The connected patient
Camacho, Nuno
;
Landsman, Vardit
;
Stremersch, Stefan
- In:
The connected customer : the changing nature of …
,
(pp. 107-139)
.
2010
Persistent link: https://www.econbiz.de/10003951887
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