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~isPartOf:"The definitive book of branding"
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Brand management
16
Markenführung
16
Brand
6
Markenartikel
6
Betriebliche Wertschöpfung
1
Innovation
1
Marketing
1
Marketing cooperation
1
Marketingkooperation
1
Value creation
1
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Article
18
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Aufsatz im Buch
18
Book section
18
Language
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English
18
Author
All
Atkin, Douglas
1
Batey, Mark
1
Beverland, Michael B.
1
Blackett, Tom
1
Day, Derek
1
Edwards, Helen
1
Fuller, Clare
1
Hanlon, Patrick
1
Ind, Nicholas
1
Kapferer, Jean-Noël
1
Kapoor, Arunima
1
Kompella, Kartikeya
1
Lindemann, Jan
1
Morgan, Adam
1
Mosley, Richard
1
Ries, Al
1
Roberts, Kevin
1
Simmons, John
1
Travis, Daryl
1
Van Gelder, Sicco
1
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The definitive book of branding
Journal of business research : JBR
854
The journal of brand management : an international journal
690
Journal of retailing and consumer services
467
The journal of product & brand management
434
SpringerLink / Bücher
379
Psychology & marketing
235
European journal of marketing : EJM
192
Asia Pacific journal of marketing and logistics
158
International journal of hospitality management
157
Journal of marketing communications
149
Journal of marketing management : MM
141
Marketing intelligence & planning
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of marketing
134
Industrial marketing management : the international journal for industrial and high-tech firms
132
Journal of strategic marketing
130
Tourism management : research, policies, practice
130
Journal of travel and tourism marketing
129
Journal of fashion marketing and management
127
Journal of advertising research
126
Journal of Business Research
112
International journal of advertising : the quarterly review of marketing communications
110
The IUP journal of brand management : IJBRM
109
Journal of the Academy of Marketing Science
108
Marketing letters : a journal of research in marketing
107
Springer eBook Collection
106
Journal of international consumer marketing
105
Innovatives Markenmanagement
97
Journal of marketing research : JMR
97
Journal of promotion management : JPM
97
The journal of consumer marketing
97
Journal of consumer research : JCR ; an interdisciplinary bimonthly
96
Research
96
Cogent business & management
93
International journal of advertising : the review of marketing communications
89
Journal of global marketing
89
Marketing Science
88
International marketing review
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
87
Journal of promotion management : innovations in planning and applied research
86
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ECONIS (ZBW)
18
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1
Passion brands : the extraordinary power of
brand
belief
Edwards, Helen
;
Day, Derek
- In:
The definitive book of branding
,
(pp. 343-368)
.
2014
Persistent link: https://www.econbiz.de/10010417801
Saved in:
2
The guide to co-creation
Fuller, Clare
;
Kapoor, Arunima
- In:
The definitive book of branding
,
(pp. 296-324)
.
2014
Persistent link: https://www.econbiz.de/10010417803
Saved in:
3
Living the
brand
Ind, Nicholas
- In:
The definitive book of branding
,
(pp. 199-216)
.
2014
Persistent link: https://www.econbiz.de/10010417808
Saved in:
4
The power of words and stories
Simmons, John
- In:
The definitive book of branding
,
(pp. 45-60)
.
2014
Persistent link: https://www.econbiz.de/10010417825
Saved in:
5
Lovemarks in the age of now
Roberts, Kevin
- In:
The definitive book of branding
,
(pp. 369-393)
.
2014
Persistent link: https://www.econbiz.de/10010417800
Saved in:
6
What Chatterjee said : designing brands from the inside out
Hanlon, Patrick
- In:
The definitive book of branding
,
(pp. 327-342)
.
2014
Persistent link: https://www.econbiz.de/10010417802
Saved in:
7
Co-branding
Blackett, Tom
- In:
The definitive book of branding
,
(pp. 275-295)
.
2014
Persistent link: https://www.econbiz.de/10010417804
Saved in:
8
Brand
valuation : identifying and measuring the economic value creation of brands
Lindemann, Jan
- In:
The definitive book of branding
,
(pp. 253-271)
.
2014
Persistent link: https://www.econbiz.de/10010417805
Saved in:
9
Global branding : strategy, creativity, and leadership
Van Gelder, Sicco
- In:
The definitive book of branding
,
(pp. 241-252)
.
2014
Persistent link: https://www.econbiz.de/10010417806
Saved in:
10
Employer
brand
management
Mosley, Richard
- In:
The definitive book of branding
,
(pp. 217-240)
.
2014
Persistent link: https://www.econbiz.de/10010417807
Saved in:
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