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~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~person:"Bagozzi, Richard P."
~person:"Fournier, Susan"
~person:"Franses, Philip Hans"
~subject:"Markenartikel"
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Markenartikel
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Brand
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Consumer behaviour
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Bagozzi, Richard P.
Fournier, Susan
Franses, Philip Hans
Elliott, Richard
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Aaker, David A.
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The evolution of brands : from signals of quality to storehouses of trust
Discussion paper / Tinbergen Institute
4
Betriebswirtschaftliche Diskussionsbeiträge
3
Handbook of brand relationships
3
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
ERIM report series research in management
2
Econometric Institute research papers
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Marketing letters : a journal of research in marketing
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
Boston University School of Management Research Paper
1
Business horizons
1
Consumer psychology in a social media world
1
ERIM Report Series Reference
1
Econometrics : open access journal
1
Handbook of consumer psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing research
1
The Routledge companion to consumer behavior
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Working paper / Harvard Business School, Division of Research
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Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
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Consumers relationship theory in consumer research
Fournier, Susan
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2009
Persistent link: https://www.econbiz.de/10003784609
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