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~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~person:"Duguid, Paul"
~person:"Fournier, Susan"
~person:"Kapferer, Jean-Noël"
~subject:"Brand"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
~type_genre:"Sammelwerk"
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Consumer behaviour
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Duguid, Paul
Fournier, Susan
Kapferer, Jean-Noël
Elliott, Richard
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The evolution of brands : from signals of quality to storehouses of trust
Brand management ; Vol. 2
3
Consumer-brand relationships : theory and practice
2
Trademarks, brands, and competitiveness
2
Consumer psychology in a social media world
1
Handbook of brand relationships
1
Handbook of consumer psychology
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Routledge international studies in business history
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The Routledge companion to consumer behavior
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ECONIS (ZBW)
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Consumers relationship theory in consumer research
Fournier, Susan
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2009
Persistent link: https://www.econbiz.de/10003784609
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