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~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~person:"Fournier, Susan"
~subject:"Brand"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Fournier, Susan
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The evolution of brands : from signals of quality to storehouses of trust
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Consumer psychology in a social media world
1
Handbook of brand relationships
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Handbook of consumer psychology
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The Routledge companion to consumer behavior
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Consumers relationship theory in consumer research
Fournier, Susan
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2009
Persistent link: https://www.econbiz.de/10003784609
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