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~isPartOf:"The evolution of integrated marketing communications : the customer-driven marketplace"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
~type_genre:"Case study"
~type_genre:"Reprint"
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The evolution of integrated marketing communications : the customer-driven marketplace
Ausgewählte Studien des ECC-Handel
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Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
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