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~isPartOf:"The evolution of integrated marketing communications : the customer-driven marketplace"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
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Konsumentenverhalten
Retail trade
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Mulhern, Frank
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The evolution of integrated marketing communications : the customer-driven marketplace
Journal of retailing and consumer services
107
Journal of retailing
49
Journal of business research : JBR
39
European journal of operational research : EJOR
36
International journal of production economics
34
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of retail & distribution management
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The international review of retail, distribution and consumer research
22
Transportation research / E : an international journal
20
International journal of production research
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing channels : ... distribution systems, strategy, and management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
International journal of retail and distribution management
13
Omega : the international journal of management science
13
Journal of marketing
11
Journal of marketing research : JMR
11
Production and operations management : the flagship research journal of the Production and Operations Management Society
11
Handbuch Multi-Channel-Marketing
9
International journal of electronic marketing and retailing : IJEMR
9
Manufacturing & service operations management : M & SOM
9
Production and operations management : an international journal of the Production and Operations Management Society
9
International journal of logistics : research and applications
8
Journal of the Operational Research Society
8
Marketing intelligence & planning
8
SpringerLink / Bücher
8
Asia Pacific journal of marketing and logistics
7
IEEE transactions on engineering management : EM
7
Information systems research : ISR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
7
Multichannel-Management
7
The journal of business & industrial marketing
7
Decision sciences : DS
6
International journal of consumer studies
6
International journal of electronic commerce : IJEC
6
Journal of the Academy of Marketing Science
6
Cogent business & management
5
Electronic commerce research
5
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ECONIS (ZBW)
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Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
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