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~isPartOf:"The handbook of marketing research : uses, misuses, and future advances"
~person:"Berekoven, Ludwig"
~person:"Holzmüller, Hartmut H."
~person:"Zaltman, Gerald"
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Berekoven, Ludwig
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The handbook of marketing research : uses, misuses, and future advances
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Behavioral models for market analysis : foundations for marketing action
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Der Betrieb in der Unternehmung : Festschrift für Wilhelm Rieger zu seinem 85. Geburtstag
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What do "really good" managers and "really good" researchers want of one another?
Zaltman, Lindsay
;
Zaltman, Gerald
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 33-48)
.
2006
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