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The value relevance of major media advertising expenditures : some UK evidence
Ali Shah, Syed Zulfiqar
;
Stark, Andrew W.
;
Akbar, Saeed
- In:
The international journal of accounting : TIJA
44
(
2009
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10003862713
Saved in:
2
The value relevance of major media advertising expenditures: Some U.K. evidence
Shah, Syed Zulfiqar Ali
;
Stark, Andrew W.
;
Akbar, Saeed
- In:
The international journal of accounting : TIJA
44
(
2009
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10008257380
Saved in:
3
The value relevance of major media advertising expenditures: Some U.K. evidence
Shah, Syed Zulfiqar Ali
;
Stark, Andrew W.
;
Akbar, Saeed
- In:
The international journal of accounting : TIJA
44
(
2009
)
2
,
pp. 187-207
Persistent link: https://www.econbiz.de/10008891552
Saved in:
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