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~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Bang, Nguyen"
~person:"Ramsey, Elaine"
~subject:"E-store loyalty"
~subject:"Kundenzufriedenheit"
~subject:"SME"
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The international journal of bank marketing : IJBM
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Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
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