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~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Girard, Tulay"
~person:"Kaur, Gurjeet"
~subject:"Consumer behaviour"
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The international journal of bank marketing : IJBM
Metamorphosis : a journal of management research
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Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
2
Exploring customer switching intentions through relationship marketing paradigm
Kaur, Gurjeet
;
Sharma, R. D.
;
Mahajan, Neha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
4
,
pp. 280-302
Persistent link: https://www.econbiz.de/10009581854
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