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~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"India"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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India
Relationship marketing
Beziehungsmarketing
85
Consumer behaviour
64
Konsumentenverhalten
64
Bank
60
Personal banking
48
Privatkundengeschäft
48
Customer satisfaction
46
Kundenzufriedenheit
46
Dienstleistungsqualität
39
Service quality
39
Electronic Banking
21
Electronic banking
21
Financial services
21
Finanzdienstleistung
21
Confidence
19
Vertrauen
19
Corporate Social Responsibility
17
Corporate social responsibility
17
Indien
17
Brand management
14
Markenführung
14
Trust
13
Bankgeschäft
12
Banking
12
Banking services
12
Brand image
11
Customer loyalty
11
Markenimage
11
Banks
10
Loyalty
9
Customers
8
Lieferantenmanagement
8
Supplier relationship management
8
Anlageverhalten
7
Behavioural finance
7
Marketing management
7
Marketingmanagement
7
Bank marketing
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Aufsatz in Zeitschrift
Article in journal
93
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2
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2
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English
93
Author
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Pérez, Andrea
4
Rodríguez del Bosque, Ignacio A.
3
Amin, Muslim
2
Bang, Nguyen
2
Bapat, Dhananjay
2
Brun, Isabelle
2
Eriksson, Kent
2
Heinonen, Kristina
2
Hermansson, Cecilia
2
Hoffmann, Arvid O. I.
2
Hurley, Robert F.
2
Kaura, Vinita
2
Rajaobelina, Lova
2
Roy, Sanjit Kumar
2
Agrawal, Shiv Ratan
1
Al-Eisawi, Dima
1
Al-Hawari, Mohd Ahmad
1
Al-jazzazi, Akram
1
Amoako, George Kofi
1
Anabila, Peter
1
Andaleeb, Syed S.
1
Arcand, Manon
1
Babakus, Emin
1
Bak, Randall
1
Balaji, M. S.
1
Bandyopadhyay, Nirmalya
1
Basso, Kenny
1
Batra, Dharminder Kumar
1
Baumann, Chris
1
Berraies, Sarra
1
Bhaskar, Shilpa Sharma
1
Bhat, Suhail Ahmad
1
Birnbrich, Cornelia
1
Brannan, Ross
1
Buchanan, F. Robert
1
Buonamassa, Daniela
1
Butcher, Ken
1
Butt, Muhammad Mohsin
1
Caruana, Albert
1
Chikazhe, Lovemore
1
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Published in...
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The international journal of bank marketing : IJBM
Journal of business research : JBR
696
Journal of retailing and consumer services
589
Industrial marketing management : the international journal for industrial and high-tech firms
421
International journal of Indian culture and business management
387
International journal of hospitality management
289
The journal of services marketing
227
Praj̄nȧn : journal of social and management sciences
226
The journal of business & industrial marketing
204
South Asian journal of management : SAJM
200
Paradigm : the journal of Institute of Management Technology
199
The service industries journal
188
Journal of strategic marketing
179
International journal of Indian culture and business management : IJICBM
178
Journal of the Academy of Marketing Science
173
IIMB management review
166
Global business review
163
GITAM journal of management : a quarterly publication of GITAM Institute of Management
161
International journal of electronic customer relationship management : IJECRM
149
Cogent business & management
148
International journal of contemporary hospitality management
129
International journal of productivity and quality management : IJPQM
129
Finance India : the quarterly journal of Indian Institute of Finance
128
International journal of services and operations management
126
Tourism management : research, policies, practice
126
Asia Pacific journal of marketing and logistics
124
Journal of marketing
124
Journal of hospitality marketing & management
120
Journal of travel and tourism marketing
118
The journal of product & brand management
118
Journal of service research : JSR
117
The journal of brand management : an international journal
114
Journal of service management
107
Journal of retailing
103
Marketing intelligence & planning
103
Psychology & marketing
102
Global journal of business management : GJBM
101
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
101
International journal of business excellence
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
European journal of marketing : EJM
96
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ECONIS (ZBW)
93
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1
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93
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1
The effect of CSR
knowledge
on customer liking, across cultures
Chomvilailuk, Rojanasak
;
Butcher, Ken
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
2
,
pp. 89-114
Persistent link: https://www.econbiz.de/10009733586
Saved in:
2
Does the interactive quality of premium asset
management
service promote customers' referral intentions? : the moderating effect of customer's asset size
Park, Kyoo Bae
;
Park, Min Jae
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 596-615
Persistent link: https://www.econbiz.de/10011725701
Saved in:
3
The stakeholder
management
theory of CSR : a multidimensional approach in understanding customer identification and satisfaction
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
5
,
pp. 731-751
Persistent link: https://www.econbiz.de/10011606427
Saved in:
4
Customer relationship
management
: an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad
;
Darzi, Mushtag Ahmad
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
Saved in:
5
Corporate social responsibility and service innovation on customer loyalty : an empirical investigation in wealth
management
services
Yeh, Ying-Pin
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
6
,
pp. 823-839
Persistent link: https://www.econbiz.de/10011456319
Saved in:
6
Measuring effectiveness of customer relationship
management
in Indian retail banks
Padmavathy, C.
;
Balaji, M. S.
;
Sivakumar, V. J.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
4
,
pp. 246-266
Persistent link: https://www.econbiz.de/10009581865
Saved in:
7
The influence of culture on trust in B2B banking relationships
Houjeir, Roudaina
;
Brannan, Ross
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10011731545
Saved in:
8
Relative importance of service value by customer relationship stages : evidence from the Indian retail banking
Ponnam, Abhilash
;
Paul, Rik
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011707953
Saved in:
9
Customer personality and relationship satisfaction : empirical evidence from Indian banking sector
Mishra, Vishal
;
Vaithianathan, Sridhar
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10011326063
Saved in:
10
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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