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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Alić, Adi"
~person:"Mbuyu, Marcelle"
~subject:"Brand image"
~type:"article"
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brand equity
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brand love
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electronic word of mouth
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excitement
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retailers
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The international review of retail, distribution and consumer research
Entrepreneurial business and economics review : EBER
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ECONIS (ZBW)
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Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
2
The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin
;
Sousa, Simona de
;
Mbuyu, Marcelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
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