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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Glynn, Mark S."
~subject:"Brand image"
~subject:"E-commerce"
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Private label personality : applying brand personality to private label brands
Glynn, Mark S.
;
Widjaja, Tiza
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
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