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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Heikka, Eija-Liisa"
~person:"Rank, Olaf N."
~type_genre:"Conference paper"
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Consumer behaviour
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Beziehungsmarketing
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Brand image
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Customer satisfaction
1
Dienstleistungsqualität
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Einzelhandel
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Food retailing
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Humor
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blockmodeling
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customer satisfaction
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customer segmentation
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perceived relevance
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purchasing strategies
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Heikka, Eija-Liisa
Rank, Olaf N.
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Elms, Jonathan
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Frasquet Deltoro, Marta
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Saarjärvi, Hannu
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Schaefer, Fabian
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Schramm-Klein, Hanna
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Schulten, Matthias Bernhard
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Sihvonen, Jenniina
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Skippari, Mika
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Sutinen, Ulla-Maija
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Söderlund, Magnus
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The international review of retail, distribution and consumer research
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Jokes in the store and its effects on customer satisfaction
Söderlund, Magnus
;
Oikarinen, Eeva-Liisa
;
Heikka, …
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011741613
Saved in:
2
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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