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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Mbuyu, Marcelle"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Markenimage
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Consumer behaviour
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South Africa
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Südafrika
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Viral marketing
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Virales Marketing
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brand equity
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electronic word of mouth
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negative reviews
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product involvemen
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purchase intention
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Mbuyu, Marcelle
Beneke, Justin
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The international review of retail, distribution and consumer research
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The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin
;
Sousa, Simona de
;
Mbuyu, Marcelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
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