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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Swoboda, Bernhard"
~subject:"Brand management"
~subject:"Germany"
~subject:"Konsumentenverhalten"
~subject:"retail brand"
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Brand management
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Konsumentenverhalten
retail brand
Distribution channel
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Game theory
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Markenführung
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Multichannel retailing
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Retail trade
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Spieltheorie
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Swoboda, Bernhard
Schramm-Klein, Hanna
6
Saarijärvi, Hannu
4
Steinmann, Sascha
4
Johansson, Ulf
3
Liljedal, Karina T.
3
O'Callaghan, Edmund
3
Wagner, Gerhard
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Berg, Hanna
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Karjaluoto, Heikki
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Mathur, Manisha
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Rubio Benito, Natalia
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2
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1
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1
Brandão, Amélia Maria Pinto da Cunha
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The international review of retail, distribution and consumer research
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
4
Handelsforschung
3
Lehrbuch
3
Zukunft im Handel : Studien für die Praxis
3
European retail research
2
Handel und Internationales Marketing / Retailing and International Marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of international marketing
2
Lehrbuch Gabler
2
Management international review : MIR ; journal of international business
2
Management international review : mir ; journal of international business
2
Research
2
Amfiteatru economic : an economic and business research periodical
1
Business & society
1
Case Study
1
Die Betriebswirtschaft : DBW
1
Edition Management / Textilwirtschaft
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel und internationales Marketing / Retailing and international marketing
1
HandelsMonitor
1
Impulse für die Markenforschung und Markenführung
1
International marketing review
1
Internationalisierung von Vertrieb und Handel
1
Journal of Product & Brand Management
1
Journal of retailing
1
Journal of retailing and consumer services
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing in kleinen und mittleren Unternehmen
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Research on knowledge, innovation and internationalization
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ECONIS (ZBW)
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Crosswise and reciprocal interdependencies within retailers' multichannel structures
Swoboda, Bernhard
;
Weindel, Julia
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 347-374
Persistent link: https://www.econbiz.de/10011594187
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