//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenführung"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Einzelhandel
10
Retail trade
10
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
4
Customer satisfaction
4
Kundenzufriedenheit
4
Brand image
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Food retailing
2
Lebensmitteleinzelhandel
2
Markenimage
2
Online retailing
2
Online-Handel
2
Vertriebsweg
2
Assortment
1
Betriebliche Standortwahl
1
Betriebliche Wertschöpfung
1
Brand identification
1
Business model
1
Business network
1
Career development
1
Confidence
1
Cornwall (County)
1
Crowdsourcing
1
Customer experience
1
Customer retention
1
Customer value
1
DEA method
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
Destination management
1
Destinationsmanagement
1
Eggs
1
Ei
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Case study
Konferenzbeitrag
Article in journal
35
Aufsatz in Zeitschrift
35
Conference paper
3
Fallstudie
1
Language
All
English
4
Author
All
David, Natalie
1
Frasquet Deltoro, Marta
1
Hakatie, Annaleena
1
Mollá Descals, Alejandro
1
Murray, John
1
O'Callaghan, Edmund
1
Rank, Olaf N.
1
Ruiz-Molina, María-Eugenia
1
Ryynänen, Toni
1
Schramm-Klein, Hanna
1
Wagner, Gerhard
1
more ...
less ...
Published in...
All
The international review of retail, distribution and consumer research
Best practice der Markenführung
14
Cases on branding strategies and product development : successes and pitfalls
13
The journal of brand management : an international journal
13
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
International journal of advertising : the quarterly review of marketing communications
10
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
Harvard business review : HBR
8
Harvard-Business-Manager : das Wissen der Besten
8
Journal of marketing management : MM
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
Brands : interdisciplinary perspectives
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
Journal of business research : JBR
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
5
European journal of marketing : EJM
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
5
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Building corporate identity, image and reputation in the digital era
4
City branding : theory and cases
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
International journal of retail & distribution management
4
International studies of management and organization
4
Marketing intelligence & planning
4
Trademarks, brands, and competitiveness
4
Corporate brand and corporate reputation
3
Designing and communicating experience
3
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
3
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
3
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
3
Innen beginnen : von der internen Kommunikation zum Internal Branding
3
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
3
Swarm Branding : Markenführung im Zeitalter von Web 2.0
3
Branded spaces : experience enactments and entanglements
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
2
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
3
Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund
;
Murray, John
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
Saved in:
4
Low involvement, low price and low quality image renegotiated : a case study of staple food package design
Ryynänen, Toni
;
Hakatie, Annaleena
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 204-219
Persistent link: https://www.econbiz.de/10009743689
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->