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~isPartOf:"The journal of applied business research"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Point-of-Purchase"
~subject:"Wissensmanagement"
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Brand management
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The journal of applied business research
Expert journal of marketing
25
ERIM report series research in management
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Universität St. Gallen - EDIS - Elektronische Disserationen der Universität St. Gallen
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of fashion marketing and management
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SFB 649 discussion paper
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Brödner/Hamburg/Schmidtke: Strategische Wissensnetze: Wie Unternehmen die Ressource Wissen nutzen. Projektbericht des IAT ; 5/1999, S. 27-46
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Brödner/Hamburg/Schmidtke: Strategische Wissensnetze: Wie Unternehmen die Ressource Wissen nutzen. Projektbericht des IAT ; 5/1999, S. 47-56
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Brödner/Hamburg/Schmidtke: Strategische Wissensnetze: Wie Unternehmen die Ressource Wissen nutzen. Projektbericht des IAT ; 5/1999, S. 79-102
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International journal of electronic customer relationship management : IJECRM
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Exploring shopper
marketing
approach implications on brand communication at the point-
of
-purchase : an
expert
's opinion qualitative study
Silveira, Paulo Duarte
;
Marreiros, Cristina Galamba
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
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