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Heart, head, and hand : a tripartite conceptualization, operationalization, and examination of brand loyalty
Dapena-Baron, Marta
;
Gruen, Thomas W.
;
Guo, Lin
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10012298802
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