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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of consumer marketing"
~person:"Kumar, N. Senthil"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
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The journal of brand management : an international journal
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Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar
;
Kumar, N. Senthil
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
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