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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~person:"Abdelwahab, Dalia"
~subject:"Brand management"
~subject:"United States"
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Brand management
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Abdelwahab, Dalia
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The journal of brand management : an international journal
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
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