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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Donthu, Naveen"
~person:"Lanseng, Even Johan"
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The journal of brand management : an international journal
Tourism management : research, policies, practice
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Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
2
Brands in texts : attitudinal effects of brand placements in narrative fiction
Olsen, Lars Erling
;
Lanseng, Even Johan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 702-711
Persistent link: https://www.econbiz.de/10009576041
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