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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~type:"book"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Markenführung
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Marketing
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Brand management
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Marketingmanagement
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Poland
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Markenpolitik
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Ryder, Ian
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The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Legends in marketing
7
Proceedings series / American Marketing Association
6
Zeszyty naukowe
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
Journal of marketing management : MM
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Edward Elgar E-Book Archive
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Marketing intelligence & planning
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AMA educators' proceedings
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
ERIM report series research in management
2
Elgar original reference
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Erfurter Hefte zum angewandten Marketing
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European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Management working paper
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Meddelanden från Svenska Handelshögskolan
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Premier reference source
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Routledge advances in management and business studies
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SAGE library in marketing
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The journal of business & industrial marketing
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The journal of product & brand management
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Thexis / Fachbericht für Marketing
2
AHRC / ESRC religion and society series
1
Academic monograph on business studies : marketing
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Applied research on strategic international management
1
Approaches to semiotics
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Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
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ECONIS (ZBW)
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Marketing communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
Saved in:
2
Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003480266
Saved in:
3
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611525
Saved in:
4
Special issue: Corporate marketing and the branding of the organisation
Powell, Shaun
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003541526
Saved in:
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