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~isPartOf:"The journal of brand management : an international journal"
~person:"Abratt, Russell"
~person:"Casidy, Riza"
~subject:"Brand equity"
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Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
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