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~isPartOf:"The journal of brand management : an international journal"
~person:"Burmann, Christoph"
~subject:"Entwicklung"
~subject:"Social web"
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The journal of brand management : an international journal
Innovatives Markenmanagement
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Markstones-Arbeitspapiere
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Research
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
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