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~isPartOf:"The journal of brand management : an international journal"
~person:"Dawes, John"
~person:"King, Ceridwyn"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Brand
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Brand image
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Brand management
2
Consumer behaviour
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Markenartikel
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Markenführung
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Dawes, John
King, Ceridwyn
Balmer, John M. T.
13
Merrilees, Bill
10
Powell, Shaun M.
10
Burmann, Christoph
8
Keller, Kevin Lane
7
Grace, Debra
6
Iglesias, Oriol
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Ind, Nicholas
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Kernstock, Joachim
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Miller, Dale
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Wiedmann, Klaus-Peter
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Johnson, Lester W.
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Piehler, Rico
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Raggio, Randle D.
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Valette-Florence, Pierre
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Zarantonello, Lia
5
Abratt, Russell
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Baxter, Stacey M.
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Biedenbach, Galina
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Burghausen, Mario
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Butcher, Luke
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Dwivedi, Abhishek
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Fetscherin, Marc
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Golob, Urša
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Heine, Klaus
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Hennigs, Nadine
4
Ilicic, Jasmina
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Jones, Richard
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Kulczynski, Alicia
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Leone, Robert P.
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Melewar, T. C.
4
Phau, Ian
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Sung, Yongjun
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Urde, Mats
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Abimbola, Temi
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Bang, Nguyen
3
Barnier, Virginie de
3
Chapleo, Chris
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Davies, Mark A. P.
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The journal of brand management : an international journal
International journal of hospitality management
8
Journal of retailing and consumer services
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Australasian marketing journal
3
Journal of business research : JBR
3
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
International journal of market research
2
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
2
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
3
Regularities in buyer behaviour and brand performance : the case of Australian beer
Dawes, John
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 198-208
Persistent link: https://www.econbiz.de/10003627433
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