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~isPartOf:"The journal of brand management : an international journal"
~person:"Duong, Giang Huong"
~subject:"Entwicklung"
~subject:"Social web"
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The journal of brand management : an international journal
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The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
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