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~isPartOf:"The journal of brand management : an international journal"
~person:"Fetscherin, Marc"
~source:"econis"
~type:"book"
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The journal of brand management : an international journal
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The journal of product & brand management
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Special issue: Consumer brand relationships
Fetscherin, Marc
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2014
Persistent link: https://www.econbiz.de/10010410730
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