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~isPartOf:"The journal of brand management : an international journal"
~person:"Gadzinski, Gregory"
~subject:"Internet marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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