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~isPartOf:"The journal of brand management : an international journal"
~person:"Guzman, Francisco"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Brand management
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AIRBNB
1
Beziehungsmarketing
1
Brand
1
COBRAs
1
Consumer behaviour
1
Consumer brand engagement
1
Functional brand image
1
Hedonic brand image
1
Internet marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
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Markenimage
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Guzman, Francisco
Mattila, Anna S.
Paul, Justin
Wong, IpKin Anthony
Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Zarantonello, Lia
4
Butcher, Luke
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Grappi, Silvia
3
Gunasti, Kunter
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Hennigs, Nadine
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Jassawalla, Avan R.
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Kara, Selcan
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Mirzaei, Abas
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Valette-Florence, Pierre
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Atwal, Glyn
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Bartels, Jos
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Berenguer Contrí, Gloria
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Confente, Ilenia
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Dens, Nathalie
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Dwivedi, Abhishek
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Felix, Reto
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Grohmann, Bianca
2
Guèvremont, Amélie
2
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Heine, Klaus
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Hur, Songyee
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The journal of brand management : an international journal
Journal of business research : JBR
13
The journal of product & brand management
10
International journal of hospitality management
8
Journal of retailing and consumer services
8
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of services marketing
4
International journal of consumer studies
2
International marketing review
2
Journal of hospitality marketing & management
2
Journal of service research
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
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Journal of service management
1
Journal of strategic marketing
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Journal of vacation marketing
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Psychology & marketing
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The Cornell hospitality quarterly
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Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
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